ImmersiNext

Compare

ImmersiNext vs 3DConfig

3DConfig builds web CPQ for closets, furniture, and construction with parametric models and CAD/CAM/ERP links. ImmersiNext is the photoreal sales layer — Unreal, Planner proposals with regional pricing, and AI Studio stills that stay on-SKU.

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ImmersiNext Immersive Configurator with Unreal Engine materialsTurn it, change the fabric, see it live

Choose ImmersiNext if

Dealers and end buyers need Unreal-quality configuration, room proposals with priced PDFs, and AI catalog stills — live in about two weeks.

Choose 3DConfig if

Parametric quoting must feed CAD/CAM and ERP. You are closing the factory loop, not only the showroom conversation.

Where each platform wins

3DConfig automates quote-to-production: parametric objects, dynamic pricing, and hooks into manufacturing software. ImmersiNext helps manufacturers put a premium interactive experience in front of buyers and dealers, then render catalog-accurate lifestyle stills — without replacing the engineering CPQ.

ImmersiNext

  • Unreal Engine photoreal materials and lighting, visible instantly as buyers configure — real-time quality typical WebGL viewers cannot match.
  • AI Studio renders lifestyle scenes from your real catalog geometry: full 3D + AI control so the product never hallucinates, or generation from a prompt, all steered by a Brand Kit.
  • Planner: 2D/3D layouts in seconds, then a branded PDF proposal with live prices, regional lists, and discounts.
  • Live in about 2 weeks on average. 24/7 support, GDPR-compliant, CRM plug-in, and custom development when you need it.

3DConfig

  • Parametric CPQ from design to CAD/CAM/ERP for closets, construction, and furniture.
  • Dynamic quotes that kick off production via manufacturing integrations.
  • Material scanner / fabric digitization tooling.
  • B2B dealer dashboards oriented to engineering and order flow.

Feature comparison

A side-by-side look at how the two platforms approach configuration, visuals, and the sales close.

DimensionImmersiNext3DConfig
Primary focusUnreal sales config + Planner + AI StudioParametric CPQ → production systems
IntegrationsEmbeds, CRM sync, regional pricing, custom developmentCAD/CAM, ERP, Woo/Shopify
Visual pitchUnreal photoreal + AI lifestyle with Brand KitParametric 3D for quote accuracy
Proposals2D/3D Planner + branded PDF with discountsEngineering quote for production
Go-liveAbout 2 weeks on average for a first sales rangeCPQ + manufacturing implementation
Support24/7 support, GDPR-compliant, CRM plug-inB2B engineering-platform support
Best fitBrands closing the buyer with visuals and quotesB2B manufacturers closing the factory loop

See ImmersiNext

Three modules, one catalog: real-time Unreal configuration, 2D/3D layouts, and AI renders that stay true to your products.

ImmersiNext Immersive Configurator with Unreal Engine materials

Immersive Configurator

Change the fabric and watch the weave catch the light. Swap the wood finish and see the grain shift from pale oak to dark walnut, in real time, in the browser, before a single physical sample gets ordered. Built on Unreal Engine — the photoreal standard other furniture configurators do not reach.

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ImmersiNext Planner 2D and 3D furniture layout

Planner

Drop the sofa into the actual room, walk around it in 3D, and hand your client a branded PDF proposal with the layout, the products, and the price — including regional lists and discounts. Layouts take seconds, not a separate CAD afternoon.

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ImmersiNext AI Studio catalog-accurate furniture render

AI Studio

Place real catalog products in the scene, lock camera and materials, then let AI finish the room — or prompt a lifestyle shot. Because the geometry comes from your 3D catalog, the sofa stays the SKU. A Brand Kit keeps every output on-aesthetic.

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When to choose which

Choose 3DConfig when parametric quoting must feed CAD/CAM. Choose ImmersiNext when dealers and end buyers need Unreal-quality configuration, room proposals, and AI catalog stills. The two solve different stages of the funnel.

Questions answered

Is ImmersiNext a CPQ?

It configures products, applies regional pricing and discounts, and generates branded quote PDFs. It is not a full engineering CPQ with CAD/CAM export. Some manufacturers keep production CPQ in-house and use ImmersiNext for customer-facing visualization.

How fast can ImmersiNext go live?

About two weeks on average for a first configurator, once 3D files, materials, and prices are in. ImmersiNext builds the range for you — no in-house 3D team required. Custom development is scoped when your catalog needs it.

Does AI Studio invent products?

No. When you start from the 3D catalog, AI Studio keeps your geometry and materials locked and only renders the scene around them. You can also prompt a shot; a Brand Kit keeps lighting and aesthetic on-brand. Always validate on your own SKUs in a demo.

Keep reading

Product

Immersive Configurator

Unreal Engine configuration for furniture brands.

Product

AI Studio

Catalog-accurate lifestyle renders from your 3D.

Product

Planner

2D/3D layouts and branded PDF proposals.

Ready to show and sell?

Go live in about 2 weeks with Immersive Configurator, AI Studio, and Planner — Unreal photoreal, catalog-true AI, and PDF proposals with regional pricing.

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