Augmented reality
Let customers place products in their own space, on all devices.
Immersive Configurator
Immersive Configuratorpowered by Unreal Engine.
The most powerful real-time 3D engine on the market, for furniture finishes, modules, region pricing, and quotes. Go live in 2 weeks.
The problem
Materials that read as premium, or materials that let the product down.
01
Flat materials — wood that looks like plastic, fabric that reads as a color block.
02
Clients can't picture it. They ask for samples. Sales cycles get longer.
03
The tool was built for tech, not for a premium brand presentation.
Switch finishes and options instantly while keeping the product credible on screen.
01
Everything a client hesitates on — solved visually.
Not just colors. The useful things: dimensions, finishes, module combinations, and compatible pieces.
Finishes and materials
Switch wood, fabric, lacquer, leather, metal, or stone without breaking realism.
Sizes and dimensions
Let clients compare widths, depths, heights, and proportions visually instead of reading a spec sheet.
Modular arrangements
Build modular compositions directly in the configurator.
02
Finishes need to look right.
If wood, fabric, gloss, or metal look wrong on screen, the configurator lowers confidence instead of increasing it.
03
Built for collections that require precision.
Dynamic pricing
Show or hide pricing from the backend, with regional pricing by market.
Lead generation
Capture qualified leads directly from the configurator experience.
More realistic
Unreal Engine powered materials, lighting, and depth that feel closer to the real product.
Live fast
A configurator can be live in as little as 2 weeks on average.
Embeddable anywhere
Simple to integrate into any website with a lightweight embed.
Secure, fast, reliable
CDN delivered for speed and stability across markets and traffic spikes.
Detailed analytics
Track usage, sessions, and engagement per project with precision.
Backend access
Edit products, pricing, materials, and visibility rules at any time.
Get Started
How it works.
End to end delivery. No internal 3D team required.
01
Send the assets
3D files, materials, prices, and product photos.
02
We build it
Configurator, options, variants, and pricing logic included.
03
Go live
Simple embed on any website, across all devices.
Unreal Engine
Ultra-Realistic
Photorealistic — usage-based
- Unreal Engine quality
- Estimated usage, scalable
- Premium collections
High-quality · No limits
Standard
High-quality — unlimited
- No usage limits
- Flat subscription
- High-volume catalogs
04
The frontend sells.The backend keeps it running.
Products, materials, and analytics live in the same system, so the configurator is not just beautiful. It is manageable.
Products stay centralized
Product data, 3D files, prices, options, variants, and market logic in one place.
Materials stay consistent
Build a shared material library once, then apply the right woods, fabrics, stones, or lacquers across the catalog.
Usage turns into leads
See where sessions happen, what gets configured, and capture qualified leads directly from the experience.
What manufacturers say.
Real sales teams using ImmersiNext Immersive Configurator.
“It changed the way our distributors sell our products. In luxury, visualisation is key.”
“Our clients want to experience their furniture before they have it. Manual renders took days, now it is an interactive real-time experience.”
A 3D product configurator built for furniture manufacturers
Furniture catalogs explode into finishes, modules, and regional price lists. A static photoshoot cannot cover every path a dealer will ask for next week. ImmersiNext Immersive Configurator is a real-time 3D product configurator that lets buyers change materials, dimensions, and compositions while seeing Unreal Engine–quality results in the browser — then captures leads and analytics for your sales team.
Manufacturers choose ImmersiNext when lighter WebGL demos look acceptable in a pitch but fail premium material scrutiny, or when CGI and photography cannot keep pace with variant fan-out. Pair the configurator with Planner for floor-plan proposals and AI Studio for lifestyle stills that stay locked to the same catalog instead of inventing a near-miss sofa.
Compared with broad visual commerce suites, ImmersiNext focuses on fast go-live (about two weeks on average for a first range), photoreal configuration, and catalog-accurate AI. Embed on your site, share a link, or run AR on mobile — nothing to install for the client.
Build an Immersive Configuratorthat actually helps sell.
If your current configurator makes premium products look flat, generic, or confusing, this is the layer to upgrade.