ImmersiNext

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ImmersiNext vs Showefy

Showefy is a phygital suite used by Italian design brands: 360 config, AR, planner, CPQ, AI Studio, in-store PhygitalStore. ImmersiNext competes on Unreal quality, catalog-locked AI, priced PDF proposals, and a tight three-module go-live in about two weeks.

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ImmersiNext Immersive Configurator with Unreal Engine materialsTurn it, change the fabric, see it live

Choose ImmersiNext if

Unreal photoreal configuration, catalog-accurate AI stills, priced Planner proposals, and a short three-module launch are the deciding factors.

Choose Showefy if

You want a broad Italian phygital suite — store, ads, BIM downloads, conversational UI — and a longer suite rollout.

Where each platform wins

Showefy covers web configuration, modular systems, AR, sales CPQ, planner, e-com, 3D ads, and in-store experiences — with references such as Molteni&C and B&B Italia. ImmersiNext keeps the surface area smaller: Unreal Immersive Configurator, Planner, and AI Studio on one catalog, built for a fast first launch, 24/7 support, and GDPR-ready European operations.

ImmersiNext

  • Unreal Engine photoreal materials and lighting, visible instantly as buyers configure — real-time quality typical WebGL viewers cannot match.
  • AI Studio renders lifestyle scenes from your real catalog geometry: full 3D + AI control so the product never hallucinates, or generation from a prompt, all steered by a Brand Kit.
  • Planner: 2D/3D layouts in seconds, then a branded PDF proposal with live prices, regional lists, and discounts.
  • Live in about 2 weeks on average. 24/7 support, GDPR-compliant, CRM plug-in, and custom development when you need it.

Showefy

  • Wide phygital suite: PhygitalStore, 3D ads, BIM/Revit downloads, conversational configuration.
  • Multi-product AR experiences and 360° orbital viewers for design brands.
  • Italian high-end furniture references and in-store packaging.
  • Production-oriented AI tooling (AIDE) to speed studio 3D asset creation.

Feature comparison

A side-by-side look at how the two platforms approach configuration, visuals, and the sales close.

DimensionImmersiNextShowefy
Primary focusUnreal config + Planner + catalog-accurate AIPhygital suite (web, store, ads, CPQ, AI)
3D engineUnreal Engine Immersive ConfiguratorReal-time web / 360 orbital experiences
In-storeBrowser embeds and dealer portalsPhygitalStore and related packages
AIAI Studio locked to catalog 3D, prompting, Brand KitAI Studio + conversational config + AIDE
Proposals2D/3D Planner + branded PDF with regional pricesSuite CPQ and planner packages
Go-liveFocused first launch ~2 weeksSuite rollout across packages
Best fitManufacturers wanting Unreal quality and a fast shipDesign brands wanting broad phygital coverage

See ImmersiNext

Three modules, one catalog: real-time Unreal configuration, 2D/3D layouts, and AI renders that stay true to your products.

ImmersiNext Immersive Configurator with Unreal Engine materials

Immersive Configurator

Change the fabric and watch the weave catch the light. Swap the wood finish and see the grain shift from pale oak to dark walnut, in real time, in the browser, before a single physical sample gets ordered. Built on Unreal Engine — the photoreal standard other furniture configurators do not reach.

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ImmersiNext Planner 2D and 3D furniture layout

Planner

Drop the sofa into the actual room, walk around it in 3D, and hand your client a branded PDF proposal with the layout, the products, and the price — including regional lists and discounts. Layouts take seconds, not a separate CAD afternoon.

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ImmersiNext AI Studio catalog-accurate furniture render

AI Studio

Place real catalog products in the scene, lock camera and materials, then let AI finish the room — or prompt a lifestyle shot. Because the geometry comes from your 3D catalog, the sofa stays the SKU. A Brand Kit keeps every output on-aesthetic.

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When to choose which

Choose Showefy when you want a broad Italian phygital suite (store, ads, BIM downloads, conversational UI). Choose ImmersiNext when Unreal photoreal configuration, catalog-accurate AI stills, and a short three-module launch are the deciding factors.

Questions answered

How is ImmersiNext AI Studio different from Showefy AI Studio?

ImmersiNext starts from Unreal/3D product data so lifestyle stills do not invent geometry, then applies a Brand Kit. You can also prompt a shot. Always compare outputs on your own SKUs in a proof of concept.

How fast can ImmersiNext go live?

About two weeks on average for a first configurator, once 3D files, materials, and prices are in. ImmersiNext builds the range for you — no in-house 3D team required. Custom development is scoped when your catalog needs it.

Does AI Studio invent products?

No. When you start from the 3D catalog, AI Studio keeps your geometry and materials locked and only renders the scene around them. You can also prompt a shot; a Brand Kit keeps lighting and aesthetic on-brand. Always validate on your own SKUs in a demo.

Keep reading

Product

Immersive Configurator

Unreal Engine configuration for furniture brands.

Product

AI Studio

Catalog-accurate lifestyle renders from your 3D.

Product

Planner

2D/3D layouts and branded PDF proposals.

Ready to show and sell?

Go live in about 2 weeks with Immersive Configurator, AI Studio, and Planner — Unreal photoreal, catalog-true AI, and PDF proposals with regional pricing.

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